Monterey Car Week Competition to Highlight Singer 10-Year Celebration with More than 25 Owner Restorations to be Found Throughout the Monterey Peninsula
MONTEREY, Calif., August 13, 2019 – As globally renowned, boutique restoration and design house Singer Vehicle Design heads to the annual Monterey Car Week in celebration of the brand’s 10th anniversary, more than 25 distinct Porsche 911 vehicles restored by Singer will be embarking on the Monterey Peninsula as well. Throughout the entire week, Singer will team with Petrolicious, the leading automotive lifestyle brand providing world class short films and tasteful editorial around the world’s finest classic vehicles, to offer an interactive approach for fans of both brands to share their own visuals of any Singer restorations to be found in the area.
Enthusiasts can join the 10-year festivities by posting photos on Instagram of any of the unique and colorful Singer restorations they may see throughout the week, thereby entering to win a chance to visit Singer’s Sun Valley, California home, where the winner and up to three of their friends, can take a private ‘behind-the-scenes’ tour to see first-hand where the Singer magic is made. The Instagram competition will accept all entries taken August 13th – August 19th within the Monterey Peninsula area, creatively documenting any Singer restoration found in the region – however all photos posted must use BOTH hashtags #singercelebration AND #petroljoy. Petrolicious will additionally be providing the grand prize winner with a one-year ‘Petrolicious Premium Membership,’ and both brands will have additional gifts for any runner-up participants.
According to Shayan Bokaie, director of digital at Petrolicious, Singer’s obsession to detail is what makes the restorations they create so incredibly impressive. “I’ve seen the 1st and 100th 911 reimagined by Singer up close, both in the wild and at their shop in Los Angeles, and each time is an incredibly special experience,” said Bokaie.
“We geek out on all the incredible work done by the Singer team so we’re super excited to ‘car spot’ alongside all the fans during Monterey Car Week, grab some photos of the cars, and drool over the 4,000+ hours of craftsmanship that goes into every one. It’s a pleasure to see Singer engaging their owners and fans like this and bringing the community together, which is what Petrolicious is all about. Like they say, ‘everything is important’ at Singer, including showing them, sharing them, and driving them.”
Because of the many overlapping fans shard by both Singer and Petrolicious, and the friendship between both companies, the synergy for the competition is a natural fit. All entries will be reviewed by both Singer and Petrolicious and a winner will be announced by September 1st. The winning prize will include the private tour of Singer for up to four guests and should be scheduled before year end. Transportation is not included.
Petrolicious Premium Membership includes:
- Additional weekly Petrolicious films
- All-new print publication, ‘Drive Tastefully Quarterly’
- Member pricing in the Petrolicious Shop
- Priority access to events and more
Steven Davis, head of Singer client relations noted that during the past ten years, each year for Singer Vehicle Design has not only gotten bigger but has provided more opportunities to work in tandem with its customers’ desires, while adding a whole lot of joy to the mix.
“This past year set an entirely new standard, with the results of our Dynamics and Lightweighting Study getting ready to launch – leading to collaboration with iconic partners such as Williams Advanced Engineering, Michelin, Brembo, Bosch and Mobil 1,” said Davis. “We’re on a global pathway in pursuit of the most advanced air-cooled 911 in the world – and along the way, it’s the enthusiasts that help us to keep the passion alive. Let the celebration continue — Here’s to more decades of exceeding all the past ones and setting no limits.”