Polestar

Polestar2019-11-09T09:36:39-06:00

Polestar reveals new Polestar 2

Polestar has taken the next step in its development as the electric performance brand with the reveal of the new Polestar 2. Polestar 2 is the new all-electric fastback that brings electric performance cars to a broader and increasingly progressive audience. It offers avant-garde design and a unique customer experience in the premium compact electric segment. Polestar 2 is the first electric car to compete in the marketplace around the Tesla Model 3, with the range starting at a guide price of 39,900 euros. For the first 12 months of production, guide price of the launch edition is 59,900 [...]

First Polestar 1 prototype cars start production

Momentum in the development of the Polestar 1 has increased with the production of the first series of road-going verification prototype (VP) cars in Sweden. Produced for a number of purposes including crash tests, weather testing and on-road assessment, the VP cars form the very first fleet of Polestar 1 cars on the road. Construction of the cars, which takes place in a specialised prototype production facility in Gothenburg, is largely done by hand. It acts as the first testing phase for production of Polestar 1 customer cars which will be built at the new Polestar Production Centre in [...]

Polestar shows first details of new Polestar Space retail lab

The location of the first Polestar Space retail environment will be confirmed soon and when it opens, the Polestar Space will bring a new approach to automotive retail. Instead of traditional car dealerships, Polestar Spaces will be environments where customers will be able to physically interact with the modern digital brand. Polestar Spaces will be opened in major metropolitan centres, typically in the company of other innovative brands. Polestar is now creating the interior concept for Polestar Spaces, developing ideas in a new retail lab. The interior concept will reflect the same minimalist and uncompromising design as Polestar’s cars, [...]